Sunday, August 29, 2004

KR Washington Bureau | Who are the undecideds in the 2004 vote?

KR Washington Bureau: "WASHINGTON - There are only about 2.6 million of them, but they could hold the future of the nation in their hands.
They are the undecideds, voters who haven't firmly made up their minds between George W. Bush and John Kerry. If this year's election is as close as expected, they are likely to decide it.
They are still open to either man, a penetrating new survey shows, but they have two main complaints: They don't like President Bush's war in Iraq, and they simply don't like Senator Kerry. Said Kurt Trachte, 47, a construction worker from St. Charles, Mo.: 'I massively want Bush to lose, but I don't like Kerry.'

  • They don't like NASCAR; just 12.9 percent are fans.
  • They get their TV news from Fox, 40.4 percent, followed by CNN, 14.7 percent, and MSNBC, 13.3 percent.
  • They drive domestic cars over foreign by 57.9 percent to 36.9 percent.
  • They prefer dogs to cats by more than 2 to 1, DVD to VCR by better than 3 to 1, and McDonald's fries over Burger King's by 5 to 1.
  • Their musical tastes vary; 28.4 percent favor rock, 20.7 percent classical and 17.4 percent jazz. Only 11.1 percent of the undecideds prefer country and 1.1 percent hip hop.
  • Those most likely to be persuadable are between 30 and 49 years old; the least likely to be still up for grabs are those 65 and older.
  • The closer to the city, the more likely to be undecided: 32.4 percent live in big cities, 24.8 percent in small cities, 22.2 percent in suburbs and 20.6 percent in rural areas.
  • They live more in the East, 33.5 percent, and central Great Lakes region, 31.2 percent. They are scarce in the South, 16.9 percent, and the West, 18.4 percent.
  • They defy ideology: 46.1 percent call themselves moderate, 20.3 percent conservative and 9.7 percent liberal or progressive. They reject party labels.
  • Also, only 13.1 percent had seen Michael Moore's anti-Bush film, "Fahrenheit 9/11." By comparison, 65.5 percent of Kerry supporters had seen it, but only 2.7 percent of Bush supporters. "It didn't attract any undecideds, so score one for Bush," said Zogby.
  • But 27.4 percent had seen "The Passion of the Christ," as had 43.4 percent of Bush supporters, versus only 15.5 percent of Kerry's.

NOTE: It will be interesting to find out what percentage of this group watches Fahrenheit 9/11 on DVD by Holloween.


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