MoveOn PAC: Former Bush Voters Star in New $3 Million Ad Campaign;

To Air During Republican Convention in Key Battleground States

MoveOn PAC 30 Second Spots by Academy Award Winner Errol Morris Feature Stories of “Real People” ; Switching from Bush to Kerry

Additional $200K Buy on Fox News Channel

MoveOn PAC will air five new ads produced by Academy Award-winning filmmaker Errol Morris during the Republican convention starting Tuesday on cable and network affiliates in nine states— Florida, Nevada, Iowa, New Mexico, Ohio, Oregon, Pennsylvania, Wisconsin and West Virginia. All five pre-tested spots — "Reckless,” "Overseas,” "What About America,” "Where Are They,” and "Fishing”— will also run on Fox News in rotation starting Monday across the nation.

The thirty-second spots feature real people, not actors, who voted for George W. Bush in 2000, but who have been disappointed by the President’s performance in office and plan to vote for John Kerry in the 2004 November election.

Several additional “Real People” ads produced by Morris will be included in a full-page ad in the New York Times on Monday.

One ad features former U.S. Marine Sergeant Lee Buttrill who explains, “We were given these ideas that there were weapons of mass destruction...It was just a lie. That wasn't a proper use of American troops. It wasn't a proper use of my life, or my friends' lives, or the marines who I've seen die around me."

Other ads feature a commercial fisherman – and life-long Republican – speaking of the illness and pollution caused by environmental deregulation under Bush. Another stars a woman whose husband lost his job because of overseas outsourcing.

Last month, MoveOn PAC issued a “virtual casting call” asking members to share their stories for the ad campaign. Hundreds of Republicans, Democrats and Independents responded.

Film director Errol Morris interviewed the former Bush voters and created two-dozen ads with individuals telling stories of disaffection with the Bush presidency. More than 100,000 MoveOn PAC members helped choose Morris’s best cuts by viewing the ads and voting.

“This is different kind of political advertising. Not a prepared speech. Not a voice-over narrative, but rather people speaking one on one. Americans speaking to other Americans in their own words, expressing their beliefs and their hopes for the future,” said Morris, director of the Academy Award-winning documentary The Fog of War.

"These ads show that support for Bush, even in his traditional base, is unraveling," said Wes Boyd, MoveOn PAC president. “People are stepping forward to speak out against Bush and for John Kerry, and we're thankful that such a prominent filmmaker can bring those stories to the American public," Boyd added.