USATODAY.com - 'Fahrenheit' marketing will crank up the heat

By Gary Strauss
USA TODAY

USATODAY.com - 'Fahrenheit' marketing will crank up the heat: "Distributors Lions Gate Films, IFC and Fellowship Adventure Group plan to spend up to $10 million on marketing. That's peanuts compared with the $40 million marketing budgets of Hollywood blockbusters, but a record for a documentary and nearly double Fahrenheit's $6 million cost.

Fahrenheit 9/11 has its own Web site, F911tix.com, to bolster group ticket sales. And distributors hope to drum up additional word-of-mouth by holding 10 to 12 pre-release screenings beyond Los Angeles and New York. Friday, Moore will be on CBS' The Late Show with David Letterman and NBC's Dateline. Monday, he'll be on Today.

Moore's wife, producer Kathleen Glynn, says there are no plans to cut scenes from the movie, including a beheading and gruesome shots of dead Iraqis."