Thursday, October 14, 2004

Press Release: Fahrenheit 9/11 Shatters Home Video Record

Fahrenheit 9/11 Shatters Home Video Record: "PORTLAND, Ore., Oct. 13 /PRNewswire-FirstCall/ -- Michael Moore's
politically-charged documentary of the Bush administration, Fahrenheit 9/11,
debuted last week on home video breaking his own record as the #1 documentary
video rental debut of all-time, according to Rentrak's Home Video
Held previously by Moore's Bowling for Columbine, Fahrenheit 9/11 grabbed
the top spot in the U.S. home video rental market as the most watched
documentary debut of all-time with more than 2.6 million DVD and VHS viewers.
With a gross box office revenue of $115 million*, Moore's eagerly
anticipated video of Fahrenheit 9/11 turned 1.36 million copies and earned
more than $4.7 million on DVD alone in its first week.
'The fact that Fahrenheit 9/11 ranked #3 overall on the DVD rental charts
last week shows that the American public is doing their research and seeking
information in this election year,' said Brad Hackley, vice president of
business development for Home Video Essentials at Rentrak.
Michael Moore now occupies the top two coveted spots in the first week
top-earning video documentary category."


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