Thursday, September 02, 2004

BBC NEWS | Passion DVD 'sets R-rated record'

BBC NEWS : Passion DVD 'sets R-rated record': "Biblical epic The Passion of the Christ sold 4.1 million DVD copies on its first day of release in the US.

Fox Home Entertainment said film, directed by Mel Gibson, was the best-selling R-rated film of all time.

Starring Jim Caviezel, the film made $610m (£340m) at the global box office after its cinema release in February.

However, Pixar's animated Finding Nemo still holds the record for one-day DVD sales, selling eight million copies its first day.

There was a massive marketing campaign targeting the DVD at religious groups in the US, with more than six million Christian homes receiving e-mails about its release.

Churches were also offered deals on bulk orders of the film.


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