Brand Republic: New Michael Moore film pushed with open letter to Blair

Brand Republic: "LONDON - An open letter to Tony Blair and projected images of Michael Moore on major buildings are at the centre of the promotional campaign for the Oscar-winning director's controversial new film 'Fahrenheit 9/11'.

The open letter to Prime Minister Blair appears in the current issue of parliament's The House magazine, and in it the film's distributor, Optimum Releasing, issues an invitation to the PM for a private screening.

It is part of a media campaign planned and bought by Target NMI to promote the film ahead of its launch next week.

There will also be laser projections on unnamed significant buildings, in the style of Gail Porter's appearance on the Houses of Parliament, but using an image of the filmmaker Moore. There will also be advertisements in the national press and outdoor, playing up the film's controversial side."


Jennifer Whitehead
Brand Republic