Thursday, August 12, 2004

USA Today : Grown-up movies

Doug Desjardins is an ardent movie fan. But this summer has been especially enjoyable.

In the past month, he has seen Fahrenheit 9/11, Collateral, The Village and The Bourne Supremacy. Up next: The Manchurian Candidate.

"For a while, there was ... all this stuff aimed at teenagers or 'tweens," says Desjardins, 42, a writer in Carlsbad, Calif., who is intrigued by the summer slate of adult-themed movies. "But this summer, there are a lot of films I want to see."

Summer 2004 will go down as the season when youth-oriented Shrek 2 and Spider-Man 2 became two of the biggest box office winners of all time. But it's quietly becoming the summer of the grown-up movie.

Beneath the marketing hype luring young filmgoers to the latest blockbuster, Hollywood is quietly targeting older audiences with a surprisingly broad array of movies.

With $113 million in U.S. ticket sales so far, Fahrenheit 9/11 has more than quadrupled the previous record take for a documentary. Three of this week's top four box office winners —Collateral, The Bourne Supremacy and The Manchurian Candidate— are aimed at adults. And more than three dozen smaller films, documentaries and foreign imports are giving this season one of the largest collections of adult-themed offerings in four decades.

Grown-up movies










"The adult audience is usually left out in the cold during the summer," says Gitesh Pandya, editor of box office tracker BoxOfficeGuru.com. "But Hollywood studios have put together one of the biggest menus for mature audiences in recent history."

(click on the title for the whole article)

0 Comments:

Post a Comment

<< Home